11/03/2008

Campaigns in a Web 2.0 World

Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of "Meet the Press" on NBC. Within minutes, the video was on the Web.

But the clip was not rushed onto YouTube; it was MSNBC.com, the network's sister entity online, that showed the video hours before television viewers on the West Coast could watch the interview for themselves.

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