Leveraging Technology to Increase Enrollment, Capacity, and Revenues
Are you watching all the for-profit universities' stocks soar as their online programs grow by double-digit percentages?Have you been reading about private equity firms buying failed private colleges and 'preserving the mission,' but developing online programs? Do you wonder how the University of Phoenix grew to more than 400,000 students? Do you believe that you could develop online programs, market them nationally, capture a small share of those online students, and add millions to your bottom line?
In today's economy-such thoughts are understandable. Colleges need more students and cash and lucrative online programs to grow. Why not go for it? Forget it! You are far too late, and likely much too small, to think big now. But, you do have opportunities, just probably not big ones. You also have imperatives. Big may be out, but online is in.
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