Faculty "Buy-In"--To What?

"The phrases “faculty resistance,” or the “lack of faculty buy-in” to adopting information technology for the core teaching/learning paradigm, have become by-words in academia. Yet both phrases are empty and lead nowhere; they are phatic, having a social purpose (bonding among technology advocates) but they contain no useful information. Technology advocates urge faculty members to go away from what they’ve been doing but don’t explain what they should go toward."


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