The Confidence Game at Google+

"The pleasure of Google+, Google’s new Facebook-style service, which launched in invite-only beta a month ago, is simple: It’s empty. A scenic, untenanted place, like Montana. You run into a friend, say a Facebook friend, on this western frontier, and say, “Wow. It’s great to see you out here. From the East Coast, you say? Baltimore? I’m from Boston!” Just that dubious connection makes us companionable on Google+, makes us “social connections,” as the local Google+ idiom has it. Makes us friends."


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