When MIT first announced its
Open Courseware (OCW) initiative in October 2002, it shook the business model of traditional higher education institutions that had established "virtual universities" in an attempt to sell their brand and their educational resources worldwide. With OCW, MIT sent a signal: we don't sell learning resources, we sell certification of learning; learning resources do not have much intrinsic monetary value, but a degree does. This was arguably the first disruption of the higher education market in decades, marking the birth of the open educational resource (OER).
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